Rules, and breaking them

November 1, 2007

Artists have always been known to play fast and loose with rules and regulations and restrictions. This tendency to veer off in one’s own direction is common among creative people. I wonder what Michelangelo would have created if he had been restricted by a focus group, guided by market research and directed by a committee of managers. Instead, he was allowed to exercise the full scope of his intellect and his creativity was given free reign by his patrons.

In the world of graphic design you must learn and understand and be able to apply the rules. When you know the rules, your designs will look good. When you have mastered the rules, you will be able to break them to create fresh, appealing, unexpected designs. Good designers know and use the rules. Great designers break the rules intelligently.

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